Planks’ meteoric rise in the world of freeski apparel has been impressive indeed. Since the company started a few years ago, selling beanies and Tee’s on a small scale in Val d’Isere, they’ve quickly grown into a global brand, sponsoring a multitude of international skiers. This iconic brand can now be spotted all over the world; in even the smallest of ski towns you’ll be sure to see people rocking the distinctive Planks logo and slogans. We’re really excited to be stocking Planks this season and thought we’d give you a closer look at what they have to offer.
The signature slogan of Planks has gone from strength to strength and it remains the cornerstone of their brand. “Drop Cliffs Not Bombs” boldly announced Planks’ arrival as the new ambassadors of cool in the freeski world; a simple mantra that encapsulates the philosophy of skiing.
New this year, this Tee has gone down well at Team Boot Lab. When’s it’s been dumping for days and you wake up to bluebird conditions, it’s phones off, gear packed, skis on and get into it – lateness and faff are unacceptable (and you don’t want to be that person who forgot to check the batteries in their transceiver!).
The Ride-In Range
Planks are not only masters of slogans, they make damn good gear. The newly developed Ride-In range has become a favourite of freeskiers the world over. The 3 layer “Stateside” soft shell will protect you from the wind and is ultra breathable; perfect for those DC Park days in Mottaret.
The “Re-union” soft shell, with it’s classic college stylings, is made for Spring Shredding and prolonged apres sessions. All the Ride-In gear is waterproof rated at 8,000mm, so they’re more than sufficient for use as outerwear in all but the severest of Alpine storms.
The Eye Force One Goggle
Branching out from clothing, Planks have stepped into the ultra competitive world of goggles and produced a belter. The Eye Force One features super lightweight construction, bad-ass styling and a flexible frame to provide supreme comfort and slam-safety. A double-combo layer of moisture wicking fleece and foam means even those prone to the face sweats can rip fog-free! Their goggle range all come with two lenses, easily interchangeable, so when the weather throws a curve ball you can stay on top of your game (and your skis).
Being Scottish and living a life of endless winters, I have a complete inability to cope with sunlight so I’m really picky about the quality of my eyewear. On test, I was really impressed by the lenses in these badgers. Even in the toughest of conditions (bright sunshine and a hangover) I was able to cope. The low light lenses also proved up to the job for some epic tree skiing above La Tania whilst it was proper dumping. Overall, the Planks Eye Force One gets a raft of ticks.
Check out Planks’ Team Edit for 2012/13