This document outlines how your personal information is used and stored by The Boot Lab.

The Boot Lab is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Boot Lab may change this policy from time to time and will alert you of any changes.

This policy was last updated on 24th May 2018.


We promise:

  • To store your data securely
  • Never to pass it on or sell it to anyone
  • To give you the opportunity to opt out from any, or all, marketing communications at any time


We only store data necessary and relevant to enable us to fit your boots, provide ongoing support and to improve our products and the customer experience we deliver.


We collect data in the following ways:

  • While you are accessing our website, using cookies
  • During your boot fitting assessment
  • In emails or after speaking with on the phone
  • When you complete a survey or feedback
  • If you take part in competitions


We use the information we collect during a boot fitting assessment to enable us to fit your boots effectively and provide ongoing support. This includes any follow up care offered.

If you have chosen to receive marketing communications from us we will also use this data to provide you with information, news or offers, either by post or by email, which is relevant, interesting and useful to you.


To enable us to send personalised marketing communications your data may be used as part of the segmentation or profiling process, to ensure what we send is interesting and relevant. For example, this might be using the shop you bought your boots from to decide on the resort info we send you.


If you have chosen to opt in to marketing communications we will contact you by email or post or over the phone from time to time with information we think might interest or help you. This might include information about relevant products, services or offers, or news which we feel might interest you. On email this is likely to be around once a month. By post or phone it may be once a year or less. You can opt out from some, or all, of these communications at any time. Regardless of whether you choose to receive marketing communications or not we will still send you an appointment confirmation via email, as well as any pre-arrival info we feel necessary to deliver your boot fit.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


We retain the data from your assessment for up to 6 years after you have had a boot fitting assessment to enable any ongoing service delivery.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You have the right to:

    • Ask us about the data we store on you
    • Amend or update the data we store on you
    • Ask us not to process your data
    • Opt out from any marketing communications at any time
    • Ask us to delete or destroy any data we store on you


If you have any questions or concerns about this data policy, or the data we store on you, you can contact us: